White, a well-known company in the business of creating brand experiences, has announced the launch of its new division called ‘White Label’. This announcement comes with exciting news of a partnership with Rohit Tugnait, who was previously a top executive at Vice Media Group. The creation of White Label marks a significant step in White’s plans to grow and offer more services in the field of marketing.
White Label: A Fresh Direction in Marketing
White Label is designed to meet the increasing needs of companies that require unique and effective video content. This division will handle everything from coming up with ideas, planning strategies, to producing videos. Initially, White Label will operate in three major Indian cities where White already has a presence: Delhi, Mumbai, and Bangalore.
Rohit Tugnait’s Leadership
Rohit Tugnait brings a wealth of experience to White Label. Having worked for over 22 years in influential media companies such as MTV, 101 India, and Vice Media, Tugnait is well-equipped to lead this new venture. His previous projects include popular programs like Coke Studio@MTV and MTV Unplugged. He also played a key role in starting Virtue, a creative agency from Vice, showcasing his ability to create successful new projects.
The Vision Behind the Partnership
Rohit Tugnait, now the CEO of White Label, shared his thoughts on this new venture, stating, “Vishesh Sahni, the founder of White, has a clear and powerful vision for this company. His ideas strongly match my own for White Label, making this partnership a perfect fit. We have brought over most of the team from Vice, and together, we’re excited to start producing outstanding work for our clients.”
Vishesh Sahni also expressed his enthusiasm about this collaboration. “Since its founding, White has grown quickly and created some of the most talked-about brand experiences in the industry. We understand cultural trends deeply, which helps us think of new and meaningful ways to help brands. Bringing Rohit and his team into White Label is a natural step for us to enhance our marketing services,” said Sahni.
Goals of White Label
The main goal of White Label is to become a leader in the advertising technology world by offering creative and strategic video content that meets the needs of modern brands. By combining the expertise of Rohit Tugnait and the innovative approach of White, White Label plans to offer unique services that are tailored to the specific needs of each client.
The Importance of Video Content
In today’s digital age, video content has become one of the most effective ways to reach audiences. Companies are constantly looking for new and innovative ways to engage with their customers through videos. This is why White Label’s focus on video content is timely and crucial. With their expert team, they are well-positioned to create compelling video content that can capture the attention of diverse audiences.
Challenges and Opportunities
Launching a new division like White Label comes with its own set of challenges and opportunities. One of the major challenges will be staying ahead in the rapidly changing field of video marketing. However, the vast experience of Rohit Tugnait and the creative force of the White team present significant opportunities to overcome these challenges.
Another challenge will be adapting to the unique needs of different markets in Delhi, Mumbai, and Bangalore. Each city has its distinct business environment and cultural nuances, which White Label will need to consider while designing and implementing its strategies.
Future Prospects
As White Label begins its operations, the expectations are high. The industry is eager to see how this new division will influence the standards of content creation and brand engagement. With a focus on innovation and quality, White Label is poised to set new benchmarks in the advertising technology sector.
In conclusion, the launch of White Label by White in partnership with Rohit Tugnait is a significant development in the field of integrated marketing. This new division is expected to bring a fresh perspective to video content creation, backed by a team of seasoned professionals. As they move forward, their success will likely inspire other companies to explore similar partnerships and innovations.
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