Kejal Teckchandani Promoted to Executive VP of Influencer Outreach at FCB Kinnect
Mumbai: FCB Kinnect has announced the promotion of Kejal Teckchandani from Senior Vice President to Executive Vice President – Influencer Outreach. In conjunction with this announcement, the agency has also elevated Mala Sharma to the role of Associate Vice President – Influencer Outreach.
Kejal Teckchandani’s promotion is a testament to her significant contributions to FCB Kinnect, particularly in building and expanding Kinnect Outreach. Over her seven-year tenure at the agency, Kejal has successfully established a data-centric team that goes beyond traditional influencer buying. She has adeptly combined data with creativity to formulate robust brand-building strategies. Under her leadership, the influencer desk at FCB Kinnect has grown to include over 50 professionals, supported by a dedicated creative team that manages comprehensive influencer briefs.
A Strong Financial Background
Kejal’s deep understanding of finance, with over 13 years of experience in the field, has been instrumental in her approach to influencer marketing. Her expertise in finance has enabled her to emphasize the importance of ROI and value addition for clients. In a market often characterized by disorganization, Kejal has crafted an influencer business model that emphasizes cost efficiency and builds strong relationships with a wide range of influencers, from top-tier celebrities to localized micro-influencers.
Innovation and Transparency with KinnectFluence
To enhance transparency and efficiency in influencer marketing, Kejal developed KinnectFluence, a proprietary tool and live dashboard that monitors the entire lifecycle of influencer marketing campaigns. This innovative tool has set a new standard in the industry, providing clients with real-time insights and comprehensive oversight of their campaigns.
Strategic Leadership and Industry Growth
Commenting on Kejal’s elevation, Rohan Mehta, CEO of FCB Kinnect and FCB/SIX India, highlighted the significance of influencer marketing in the current landscape. He noted that the influencer marketing sector in India is projected to reach INR 33.75 billion by 2026, growing at a compound annual growth rate (CAGR) of 18%. Mehta emphasized the undeniable impact of influencer marketing for consumer-facing brands and the necessity of implementing effective influencer strategies. He praised Kejal for her outstanding work in building and growing Kinnect Outreach, shaping her team to think creatively like a creative agency and execute strategically like a media agency. Under her leadership, Kinnect Outreach has become a powerhouse of influencer marketing capabilities not just for FCB Kinnect but for the entire FCB Group.
A Journey from Finance to Advertising
Kejal Teckchandani expressed her satisfaction and excitement about her journey and new role. She stated, “Building the leading influencer desk in the country and giving our clients a competitive edge has been incredibly gratifying. Although I come from a background in finance, I found my true calling in advertising, and I couldn’t be happier with this transition. Our goal has always been to harness creativity in influencer marketing to drive economic value for brands. It has been a fantastic journey, and we will continue to invest in data, tools, and people to elevate Kinnect Outreach to even greater heights.”
Future Plans and Strategic Focus
Looking ahead, Kejal’s vision for Kinnect Outreach involves continuous investment in data analytics, cutting-edge tools, and talent development. The focus will be on scaling the agency’s influencer marketing capabilities to meet the growing demands of the industry. By leveraging data and creativity, Kinnect Outreach aims to deliver impactful and measurable results for brands, ensuring that they stay ahead in the competitive market.
Emphasis on Creativity and Data Integration
Under Kejal’s leadership, the integration of creativity and data has become a hallmark of Kinnect Outreach’s approach. The team’s ability to blend artistic creativity with analytical rigor has enabled them to develop unique influencer marketing strategies that resonate with audiences and deliver significant returns on investment. This holistic approach ensures that campaigns are not only visually appealing and engaging but also strategically aligned with the clients’ business objectives.
Building Strong Influencer Relationships
A key aspect of Kejal’s strategy has been the cultivation of strong relationships with a diverse range of influencers. By fostering trust and collaboration with influencers across different tiers, Kinnect Outreach has been able to create authentic and impactful campaigns. This approach has also enabled the agency to offer clients a wide spectrum of influencer options, tailored to their specific needs and target audiences.
Elevating Influencer Marketing Standards
Kejal’s contributions have significantly elevated the standards of influencer marketing at FCB Kinnect. Her focus on transparency, efficiency, and innovation has set a new benchmark in the industry. The development of KinnectFluence, in particular, reflects Kejal’s commitment to providing clients with the highest level of service and accountability. This tool not only streamlines the management of influencer campaigns but also offers valuable insights that help optimize performance and maximize ROI.
Commitment to Client Success
At the core of Kejal’s approach is a commitment to client success. By understanding the unique challenges and opportunities faced by each client, Kinnect Outreach develops customized strategies that drive brand growth and engagement. Kejal’s emphasis on ROI ensures that every campaign is designed to deliver tangible value, helping clients achieve their marketing goals efficiently and effectively.
Recognition and Industry Impact
Kejal’s elevation to Executive Vice President is a recognition of her exceptional leadership and the impact she has made in the industry. Her innovative approach and strategic vision have positioned Kinnect Outreach as a leader in influencer marketing. As the industry continues to evolve, Kejal’s expertise and forward-thinking mindset will be crucial in navigating new trends and opportunities, ensuring that FCB Kinnect remains at the forefront of influencer marketing.
Conclusion
In summary, Kejal Teckchandani’s promotion to Executive Vice President – Influencer Outreach at FCB Kinnect is a well-deserved recognition of her contributions and leadership. Her ability to integrate data and creativity, develop innovative tools like KinnectFluence, and build strong influencer relationships has significantly advanced the agency’s influencer marketing capabilities. As the industry grows, Kejal’s vision and strategic focus will continue to drive Kinnect Outreach’s success, delivering exceptional value to clients and setting new standards in the field of influencer marketing.