Mumbai, [19/04/2024] – Dilpreeta Vasudeva, the former head of marketing at Meta, has been appointed as the inaugural chief marketing officer for both Sirrus.AI and Ziki, marking a significant step in her distinguished career. Her tenure at Meta spanned from 2022 to 2023, during which she played a crucial role in shaping the company’s marketing strategies.
Extensive Marketing Expertise
Vasudeva’s career in marketing extends over two decades, beginning at Radisson, where she first honed her skills. She subsequently moved to Microsoft and later held significant positions at Tech Mahindra and Times Internet, developing a robust foundation in both strategic and digital marketing.
Her expertise was further solidified through key roles at major corporations such as Tata Play, Reliance Industries, and Bharti Enterprises. Notably, she served as the head of marketing at Jio Studios, head of digital marketing, and head of marketing transformation for financial services.
Career Resilience and New Beginnings
The transition comes after Vasudeva’s departure from Meta due to the company’s layoffs in 2023, a move that impacted many of its offices in India. Despite this setback, Vasudeva expressed gratitude towards Meta for the invaluable experience and the culture it fostered, which allowed her to thrive professionally and personally.
Leadership and Innovation
In her new role, Vasudeva will oversee the marketing strategies of both Sirrus.AI and Ziki, leveraging her extensive experience to drive growth and innovation. Her background includes working with senior leadership teams across more than seven marketing categories and functional disciplines, which will be instrumental in her efforts to steer the companies toward achieving their market potential.
A Legacy of Leadership
Vasudeva is also the founder of CMO Access, a platform that underscores her commitment to leadership and excellence in the marketing field. Her tenure at Microsoft, Tata Play, and Jio Studios is a testament to her ability to navigate complex marketing landscapes and her profound impact on the businesses she has led.
Looking Ahead
As Dilpreeta Vasudeva steps into her new roles at Sirrus.AI and Ziki, the marketing world eagerly anticipates the innovations and strategies that will emerge under her leadership. Her journey continues to inspire many in the industry, proving that resilience and adaptability are key to enduring success in the ever-evolving corporate arena.
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